Director of Design
June 2022 → April 2023
The first design hire at Carmatic; took the platform from back-of-the-napkin sketches and wireframes created by a developer to a fully-featured SaaS platform for car dealerships. Built the internal design system, marketing website, and marketing collateral. Worked closely with product, engineering, and founders to build a world-class product for automotive dealers.
Product Design Lead
March 2021 → November 2021
Took Protonn from pitch mockups to functioning apps on iOS, Android, and web. Built, grew, and managed a design team of five globally-distributed members. Led the creation of Protonn's internal design system. Worked closely with product managers, engineers, marketing, and founders to determine what to build, how to build it, and how to launch it.
Director of Design
April 2019 → September 2020
Led the design team at Eat App, the top restaurant management software startup in MENA. Responsible for design hiring and mentorship, day-to-day design operations, design/business strategy, and organizational design. Built Eat App's design system, instituted design rituals, and contributed to Eat's flagship iPad app, web app and marketing website, iOS and Android apps.
July 2018 → April 2019
Led UX on web and mobile app projects for SABB (Saudi British Bank), FAB (First Abu Dhabi Bank), Visa Middle East, and Jumeirah Hotels.
June 2014 → June 2018
Worked in a design team of over 200 in areas as varied as intranet tooling serving over 1.5m global properties, the travel industry's top e-mail marketing program, Booking's fully-featured and independent tablet web platform, as well as Booking's highest trafficked page on desktop, using the company's advanced internal A/B testing framework. Pushed technical limitations within browsers and e-mail clients alike, with production-ready HTML and CSS, using internal CSS and templating tools. Conducted user research, including interview moderation and street testing. Also, mentored multiple junior designers across different teams.
Freelance Web Designer/Developer/Logo Designer
January 2013 → April 2014
Designed, wrote front-end code for, created logos, and made marketing materials for startups across Los Angeles, including PickFu, Menuism, ForgedCraft, and Quordinate.
Front End Web Designer/Developer
September 2010 → November 2012
Worked on internal and external projects for the top video gaming YouTube channel, from business intelligence dashboards, the Machinima.com homepage, advertising e-mails, to Facebook apps and landing pages. Wrote marketing copy, created A/B versions of landing pages, and did general design and development work for Machinima's sales, IT, business intelligence, and technology departments. Used technologies such as LESS, HAML, Bootstrap, and Foundation in an agile environment. Created and built the company’s internal Partners management app, which went from an idea to a fully-functioning application that helped manage upwards of 3,000 monthly payments to different partners based on YouTube data.
Founder/Product Designer/Web Developer
June 2008 → August 2010
Founded a company and built an e-commerce web app for discussion forums in a Python/Django environment. Created start-to-finish front-end for the app, from initial requirements gathering, wireframing, mockups, to final production code. MelonStand was a graduate company of the first Founder Institute, San Diego class.
Web Production Assistant
2006 → 2007
Hand-coded HTML/CSS for client websites based on mockups submitted by the Art Director. Wrote marketing copy and troubleshot pages that were broken, updated content, and did minor Wordpress design work.
Design team management
Advanced A/B testing
Desktop/Mobile Web UI/UX
Native mobile app UI/UX
THE FOUNDER INSTITUTE, SAN DIEGO