I design
software
for humans.


Who I am →

I'm a digital product designer who's been helping startups go from 0 to 1. I've worked in Europe, the Middle East, and in the United States for startups, agencies, and Fortune 500s.


Where I've been →

Most recently, I was the Director of (digital product) Design at Carmatic, a SaaS platform for car dealerships.

Formerly at Protonn, Eat App, Mirum, Booking.com, Machinima, and a graduate of Adeo Ressi's Founder Institute.

Check out my CV/resume →


Work I've done →



  • Building for Auto Dealerships at Carmatic
    Carmatic, funded by Ibex Investors, is SaaS for automotive dealerships. I took Carmatic from 0 to a successful launch at NADA 2023 as the only designer, where we signed the largest dealer group in Staten Island as a customer.

    Read more about Carmatic →




  • Going From Zero to One at Protonn
    Protonn, funded by Binny Bansal and Matrix Ventures, built an operations and marketing platform for independent professionals. As player-coach of a remote design team of 5, I shepherded the team to a successful launch on iOS, while also building out the team and managing a design intern program.

    Read more about Protonn →




  • Building the Design Team at Eat App
    Eat App, funded by 500 Startups, is the Middle East's leading restaurant reservations platform. As player-coach of a design team of 5, I thought a lot about how we could reduce friction within the organization, and especially between engineering and design, to create more value and allow our teams to scale.

    Read more about Eat App →




  • Building a New B2C Product at Eat App
    Eat App, funded by 500 Startups, is the Middle East's leading restaurant reservations platform. As player-coach of a design team of 5, I spearheaded a redesign of our B2C apps which would allow users to discover new restaurants and book them more easily.

    Read more about Eat App →




  • SABB Mobile App Redesign
    SABB, the Saudi Arabian arm of HSBC, is one of the Kingdom of Saudi Arabia's largest banks. I worked as IC in a team that was boxed in by constraints, something that teams working in finance are familiar with. We managed to launch the highest rated HSBC mobile experience worldwide, and is still in use today.

    Read more about SABB →




  • Booking.com Search Card Redesign
    Booking.com, a subsidiary of the Priceline Group, is the world's largest accomodations OTA. As an IC on a team dealing specifically with Tablet Web, I built out a new search results experience, tested it, and ultimately found that it wasn't good enough for production.

    Read more about Booking.com →



Let's chat →